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Pozitioning Strategies Used in Strategic Marketing
Ionel Dumitru ()
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Ionel Dumitru: School of Marketing, Academy of Economic Studies
working papers from Academy of Economic Studies, School of Marketing
The consumer’s perception of the marketing company’s activities is represented by the positioning strategy. The positioning process consists of approaching the market’s segments in different ways, with deferent’s offer, using three fundamentals strategies: strengthen the current company position, competition free segments identification and repositioning the competition using an aggressive marketing strategy.
Keywords: Positioning strategy; marketing strategy; strategic marketing; differentiate strategy (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse and nep-mkt
Date: 2007-04, Revised 2007-04
Note: Full text available only in Romanian.
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Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006
Downloads: (external link) http://www.edumark.ase.ro/RePEc/pdf/Ionel1.pdf First version, 2007 (application/pdf)
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Persistent link: http://EconPapers.repec.org/RePEc:ase:wpaper:1003
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