The Process of Marketing Segmentation Strategy Selection

Ionel Dumitru ()
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Ionel Dumitru: School of Marketing, Academy of Economic Studies

No 1004, working papers from Academy of Economic Studies, School of Marketing

Abstract: The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

Keywords: segmentation strategy; differentiated marketing; strategic marketing; concentrated marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse and nep-mkt
Date: 2007-04, Revised 2007-04
Note: Full text available only in Romanian.
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Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006.

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http://www.edumark.ase.ro/RePEc/pdf/Ionel2.pdf First version, 2007 (application/pdf)

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Persistent link: http://EconPapers.repec.org/RePEc:ase:wpaper:1004

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