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The Process of Marketing Segmentation Strategy Selection
Ionel Dumitru ()
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Ionel Dumitru: School of Marketing, Academy of Economic Studies
working papers from Academy of Economic Studies, School of Marketing
The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.
Keywords: segmentation strategy; differentiated marketing; strategic marketing; concentrated marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse and nep-mkt
Date: 2007-04, Revised 2007-04
Note: Full text available only in Romanian.
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Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006.
Downloads: (external link) http://www.edumark.ase.ro/RePEc/pdf/Ionel2.pdf First version, 2007 (application/pdf)
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Persistent link: http://EconPapers.repec.org/RePEc:ase:wpaper:1004
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