Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

No 1008, working papers from Academy of Economic Studies, School of Marketing

Abstract: The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.

Keywords: marketing research; observation; devices (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mkt
Date: Written 2006-05
Note: Full text available only in Romanian.

Published in the "Marketing si comunicare in afaceri" Conference, May 2006.

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http://www.edumark.ase.ro/RePEc/pdf/cb3.pdf Latest version, 2007 (application/pdf)

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