Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

Carmen Balan

No 1008, working papers from Academy of Economic Studies, School of Marketing

Abstract: The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.

Keywords: marketing research; observation; devices (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mkt
Date: 2006-05, Revised 2007-05
Note: Full text available only in Romanian.

Published in the "Marketing si comunicare in afaceri" Conference, May 2006.

Downloads: (external link)
http://www.edumark.ase.ro/RePEc/pdf/cb3.pdf Latest version, 2007 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:ase:wpaper:1008

Access Statistics for this paper

More papers in working papers from Academy of Economic Studies, School of Marketing
Series data maintained by Mihai Orzan ().