Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers

Carmen Balan

No 1009, working papers from Academy of Economic Studies, School of Marketing

Abstract: The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the telephone surveys. The paper analyzes the sources of errors related to the interviewer activity as well as the alternative tactics to diminish such errors with the aim of reducing the total error of the survey.

Keywords: marketing research; survey; interviewer; errors; field work (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mkt
Date: 2006-05, Revised 2007-05
Note: Full text available only in Romanian.

Published in the "Marketing si comunicare in afaceri" Conference, May 2006.

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Persistent link: http://EconPapers.repec.org/RePEc:ase:wpaper:1009

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