Dynamics of Internet Banking Adoption

Yoonhee Tina Chang ()

No 06-2, Working Papers from Centre for Competition Policy, University of East Anglia

Abstract: This paper analyses the behaviour of banks' customers when a new technology (internet banking) is introduced. The determinants of consumer adoption of internet banking are characterised using survey data from Korea in both static and dynamic framework. There is evidence that adoption of internet banking in influenced by sex, age, marital status, degree of exposure to internet banking, and the characteristics of the banks. A duration analysis shows no evidence of first mover advantage (order effects) in internet banking whilst the largest bank (rank effects) in commercial banking remains dominant in internet banking. The results imply that the internet banking adoption is dominated by social norm effects.

Keywords: Internet banking; technology adoption; first-mover advantage; pre-emption; social norm (search for similar items in EconPapers)
JEL-codes: D80 G21 G28 L00 L89 O33 (search for similar items in EconPapers)
Date: 2005-10

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