Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers

Andrew Pressey () and john k. Ashton ()
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Andrew Pressey: Norwich Business School and Centre for Competition Policy, University of East Anglia

No 07-15, Working Papers from Centre for Competition Policy, University of East Anglia

Abstract: Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.

Keywords: Electronic marketplaces; antitrust; policy (search for similar items in EconPapers)
JEL-codes: M31 K21 L42 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-ict and nep-mic
Date: 2007-06

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