Abstract:
One theory for why there is an education gradient in health outcomes is that more educatedindividuals more quickly absorb new health-related information. The measles, mumps, andrubella (MMR) controversy provides a case where, for a short period, some publicizedresearch suggested that the particular childhood vaccine could have serious side-effects. Asthe controversy unfolded, uptake of the vaccine by more educated parents decreased relativeto that of less educated parents, turning a positive education gradient into a negative one. Wealso consider the response in terms of uptake of other childhood vaccines and purchases ofalternatives to the MMR.