Freedom to be a Child: Commercial Pressures on Children

David Piachaud

CASE Papers from Centre for Analysis of Social Exclusion, LSE

Abstract: Children's lives have been transformed over the past century. Family incomes have increased, children lead more solitary lives, attitudes to childhood have changed, new products have been developed and commercial pressures on children have increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty affected? How does increased materialism affect psychological well-being? The issues raised for public policy are discussed in terms of children's freedom, the rights of children and the protection of children. Finally, the future of childhood is considered and choices between constraining commercial pressures or not are considered.

Keywords: childhood; consumption; advertising; commercialization (search for similar items in EconPapers)
JEL-codes: I31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-hap and nep-mkt
Date: 2007-07
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Persistent link: http://EconPapers.repec.org/RePEc:cep:sticas:/127

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