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Quantity, Quality, and Originality: The Effects of Incentives on Creativity

Katharina Laske and Marina Schroeder
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Katharina Laske: University of Cologne
Marina Schroeder: University of Cologne

Authors registered in the RePEc Author Service: Marina Schröder

No 07-01, Cologne Graduate School Working Paper Series from Cologne Graduate School in Management, Economics and Social Sciences

Abstract: We introduce a novel experimental design in which creativity is incentivized and measured along three dimensions: quantity, quality and originality of ideas. We implement piece rate incentives for quantity alone, quantity in combination with quality and quantity in combination with originality and compare the results to a baseline with a fixed wage. We find that incentives significantly affect the quantity and average quality of ideas, but not the average originality. Incentives for both quantity and originality perform best in fostering innovative ideas.

Keywords: creativity; multitasking; laboratory experiment; real-effort; incentives (search for similar items in EconPapers)
JEL-codes: C91 J33 M52 O30 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-exp, nep-hrm and nep-ino
Date: 2016-12
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Persistent link: http://EconPapers.repec.org/RePEc:cgr:cgsser:07-01

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