Does press advertising foster the ÒpensŽe uniqueÓ?

Jean Gabszewicz (), Didier Laussel () and Nathalie SONNAC

No 2000008, CORE Discussion Papers from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Abstract: The press industry depends in a crucial way on the possibility of financing an important fraction of its activities by advertising receipts. We show that this induces the editors of the newspapers to moderate the political message they display to their readers in order to make their newspaper more attractive as a media support for the advertisers, fostering thereby the ascent of the "PensŽe unique".

Date: 2000-02-01
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