THE EXPLANATORY POWER OF TRUST AND COMMITMENT AND STAKEHOLDERS’ SALIENCE: THEIR INFLUENCE ON THE REVERSE LOGISTICS PROGRAMS PERFORMANCE

Maria Jose Alvarez Gil (), Pascual Berrone (), F. Javier Husillos () and Nora Lado

Business Economics Working Papers from Universidad Carlos III, Departamento de Economía de la Empresa

Abstract: There is a growing awareness among practitioners and scholars regarding the importance of Relationship Marketing and its advantages in the supply chain management context. This is particularly appropriate for Reverse Logistics (RL) activities, which are characterized by several relationships between different stakeholders and the firm. Drawing on multiple theoretical approaches, we propose that RL programs result from the combination of external, organizational, and individual factors. We emphasize the role of trust and commitment as key influential elements on the RL systems implementation and their subsequent performance.

New Economics Papers: this item is included in nep-bec
Date: 2005-02
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