NewspapersÕ market shares and the theory of the circulation spiral

Jean Gabszewicz (), Paolo Giorgio Garella () and Nathalie Sonnac

No 2005059, Discussion Papers (ECON - Département des Sciences Economiques) from Université catholique de Louvain, Département des Sciences Economiques

Abstract: We consider a model of daily newspapersÕ competition to test the validiity of the so called Òtheory of the circulation spiralÓ. According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposes of the theory, does not always lead to the elimination of one of them.

New Economics Papers: this item is included in nep-com, nep-cul, nep-mic and nep-mkt
Date: 2005-11-14
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Related works:
Working Paper: Newspapers market shares and the theory of the circulation spiral (2005)
Working Paper: NewspapersÕ market shares and the theory of the circulation spiral (2005)
Journal Article: Newspapers' market shares and the theory of the circulation spiral (2007)
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