Psychological Antecedents of Institution-Based Consumer Trust in E-Retailing

Rita Walczuch and Henriette Lundgren
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Henriette Lundgren: METEOR

No 71, Research Memoranda from Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization

Abstract: Whereas many research studies have focused on website features triggering consumer trust in e-retailing, so far no study has attempted to identify all psychological antecedents of trust, i.e. what exactly “happens” in the consumer’s mind before or while the person decides to trust e-retailing. In contrast to other papers on the antecedents of trusting beliefs in specific e-retailing stores, this paper will identify the antecedents of institution-based trust in e-retailing, i.e. trust people have in e-retailing in general. Personality, perception, attitude, experience and knowledge were hypothesized to influence institution-based consumer trust in e-retailing. According to the results of this study, perception based factors are the main determinants of consumer trust in e-retailing. Consumers do behave, after all, rational. ng beliefs in specific e-retailing stores, this paper will identify the antecedents of institution-based trust in e-retailing, i.e. trust people have in e-retailing in general. Personality, perception, attitude, experience and knowledge were hypothesized to influence institution-based consumer trust in e-retailing. According to the results of this study, perception based factors are the main determinants of consumer trust in e-retailing. Consumers do behave, after all, rational.

Keywords: E-retailling (search for similar items in EconPapers)
Date: 2002
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