Creativity: Can Artistic Perspectives Contribute to Management Questions?
Annick Bourguignon and
Christopher Dorsett Additional contact information Christopher Dorsett: School of Art , University of Northumbria, Postal: Northumberland Road , NE1 8ST Newcastle-upon-Tyne , UNITED KINGDOM, http://northumbria.ac.uk/
Abstract:
Today creativity is considered as a necessity in ail aspects of management. This working paper mirrors the artistic and managerial conceptions of creativity. Although there are shared points in bath applications, however deep-seated and radically opposed traits account for the divergence between the two fields. This exploratory analysis opens up new research questions and insights into practices.