The marginal utility of money: A modern Marshallian approach to consumer choice
József Sákovics and Daniel Friedman (University of California at Santa Cruz) ()
Authors registered in the RePEc Author Service: József Sákovics () and
Daniel Friedman ()
Abstract:
We reformulate neoclassical consumer choice by focusing on lamda, the marginal utility of money. As the opportunity cost of current expenditure, lamda is approximated by the slope of the indirect utility function of the continuation. We argue that lamda can largely supplant the role of an arbitrary budget constraint in partial equilibrium analysis. The result is a better grounded, more flexible and more intuitive approach to consumer choice.