Poor air quality in Indonesia's capital city is having a significant impact on residents' health and there is an urgent need to introduce new initiatives to deal with the problem. To help justify investment in such new strategies, a recent EEPSEA study has looked at the value that citizens in the Jakarta Metropolitan Area (JMA) place on pollution reduction policies for the transportation sector. The study shows that, although many residents are mistrustful of the government's ability to clean up the city's air, they do place a significant value on clean air. Households in the JMA are willing to pay up to USD 66.51 per annum over a three-year period. Nonetheless, on average, respondents in the JMA were willing to pay Rp 584,333 (USD 66.51), Rp 558,000 (USD 63.51) and Rp 579,333 (USD 65.94) per household per annum over a three-year period for the implementation of the improved public transport policy (TS), the vehicle restriction policy (RD), and the old-vehicle reduction strategy (RO), respectively. These policies would make a significant positive improvement to both Jakarta's air quality and to the health of its citizens.