Uncovering the Macrostructure of Tourists’ Preferences. A Choice Experiment Analysis of Tourism Demand to Sardinia

Rinaldo Brau () and Davide Cao ()

No 2006.33, Working Papers from Fondazione Eni Enrico Mattei

Abstract: This paper studies the preferences of tourists visiting the island of Sardinia (Italy), by means of a choice modelling approach. The focus is on some specific demand-enhancing effects which should confirm the feasibility of implementing sustainable tourism policies. Multinomial logit estimations reveal the strong negative effects resulting from the congestion of tourist attractions and the major transformation of coastal environments. On the other hand, recreational services and the proximity of accommodation to the beaches also seem to be important. The computation of willingness to pay measures and choice probabilities for hypothetical destinations illustrate how this kind of approach can provide useful information in determining decision processes by policy makers and development agencies.

Keywords: Tourism demand; Green preferences; Choice experiments; Stated preferences (search for similar items in EconPapers)
JEL-codes: Q56 L83 C25 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-dcm and nep-tur
Date: 2006-02
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Related works:
Working Paper: Uncovering the macrostructure of tourists’ preferences. A choice experiment analysis of tourism demand to Sardinia (2005)
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Persistent link: http://EconPapers.repec.org/RePEc:fem:femwpa:2006.33

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