Stretching Firm and Brand Reputation

Luis M B Cabral ()

New York University, Leonard N. Stern School Finance Department Working Paper Seires from New York University, Leonard N. Stern School of Business-

Abstract: I consider an adverse selection model of firm reputation. Each firm is characterized by an exogenously given quality level, which is the firm's private information and applies to any product it sells. Consumers observe the performance of the firm's products, which is positively related to the firm's quality level.

Keywords: INFORMATION; PRODUCTS; REPUTATION (search for similar items in EconPapers)
JEL-codes: D21 D24 D82 (search for similar items in EconPapers)
Date: 2000
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Working Paper: Stretching Firm and Brand Reputation (2000)
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Persistent link: http://EconPapers.repec.org/RePEc:fth:nystfi:00-07

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