Gender Differences in Mate Search Effort.: an Exploratory Economic Analysis of Personal Advertisements

Butler-Smith, P., S. Cameron and Alan Collins

Working Papers from Portsmouth University - Department of Economics

Abstract: As a logical extension to the microeconomic analysis of human relationships, this study examines the actual method of mate search, in particular the use of personal advertisements. Some empirical support is found for Becker's (1973,1974) explanations of mating strategy, but in relation to the level of search effort by gender, the results are not so clearly in accordance with his thinking.

Keywords: BEHAVIOUR (search for similar items in EconPapers)
JEL-codes: C90 C92 (search for similar items in EconPapers)
Date: 1997

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Journal Article: Gender Differences in Mate Search Effort: An Exploratory Economic Analysis of Personal Advertisements (1998)
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