A trajetória empreendedora e o processo de internacionalização do grupo GERDAU
Felipe Athia () and
Armando Costa ()
Additional contact information Felipe Athia: Student of Economics, Universidade Federal do Paraná
Armando Costa: Department of Economics, Universidade Federal do Paraná
Abstract:
Within 50 years, Gerdau Group was capable of transforming a nail industry into one of Brazilian’s and Latin America’s biggest industrial conglomerates, being present in 14 countries and exporting for the five continents. It is considered, nowadays, the 13th biggest steel producer in the world, having produced around 20 million ton in 2008, owning many factories abroad. The internationalization process has started in 1980, when the company bought the uruguayan siderurgic Laisa. In the following step, the Group expanded its activities to Canada, Argentina, Chile, United States, Spain and Mexico, among others. The international expansion became significative in 1999, with the aquisition of AmeriSteel, in the United States. Even though the company was already present in Canada (Courtice Steel and Manitoba Rolling Mills, adquired, respectively, in 1989 and 1995), AmeriSteel was the “entrance door” for many other investments in North America; the Group is considered, nowadays, the 2o biggest productor of steel in this region. The purpose of this paper is to analyze the productive and commercial expansion of the company, using the theory of the growth of the firm and, yet, identify – through the existing theories of internationalization of the firm – the profile of international activity of the Group.