Competitive intelligence and network mapping of interfirm alliances

Brigitte GAY (LEREPS-GRES & Toulouse Business School)
Authors registered in the RePEc Author Service: Brigitte Gay

Cahiers du GRES from Groupement de Recherches Economiques et Sociales

Abstract: In many industries, networks, rather than firms, have become the organizing level at which firms compete with each other. One role of competitive intelligence is to help firms understand their global environment as well as master their position in a number of industrial sectors. The pertinence of a firm strategy and position in the different segments it is involved in, can be analyzed by mapping the complex alliance networks that characterize industries today. These tools enable also a tech watch of individual, highly innovative, sectors as well as understand the links between countries and the positions of the nations themselves in the global environment.

Keywords: Alliance; network; mapping; biotechnology; competition (search for similar items in EconPapers)
JEL-codes: L14 O3 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-cse and nep-net
Date: 2008
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Persistent link: http://EconPapers.repec.org/RePEc:grs:wpegrs:2008-05

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