Abstract:
This article analyzes the technical and organizational dynamics on which the strategies of the European aircraft manufacturer are founded. The point of view developed is that refocusing on architect-integrator activities, increasing modular decomposition of the process of building airplanes and the emergence of hub- firms as well as innovations - particularly those revolving around composites materials, Integrated Modular Avionics (IMA) and embedded systems - indicate a deep reorganization of Airbus\' industrial model.