Willingness to Pay of Committed Citizens: A Field Experiment

Dominique Ami (), Olivier CHANEL, Frédéric Aprahamian (), Joule, Robert-Vincent () and Stephane Luchini
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Dominique Ami: GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales - CNRS : UMR6579
Frédéric Aprahamian: GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales - CNRS : UMR6579
Joule, Robert-Vincent: LPS-EHESS - Laboratoire de Psychologie Sociale - Ecole des Hautes Etudes en Sciences Sociales
Stephane Luchini: GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales - CNRS : UMR6579

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Abstract: In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that the petition has the potential to influence respondents' willingness to pay and that whether the effect is negative or positive depends on the degree of (dis)similarity between the petition and the scenario in which willingness to pay are elicited. We interpret the results using the theory of commitment borrowed from social psychology.

Keywords: Field Experiment; Citizen; Consumer; Contingent Valuation; Willingness to pay; Commitment; Air Pollution (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-dcm, nep-env and nep-exp
Date: 2008-06-20
Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00289451/en/

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