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MAPP Working Papers

From University of Aarhus, Aarhus School of Business, The MAPP Centre
The Aarhus School of Business, The MAPP Centre, Fuglesangs Allé 4, DK-8210 Aarhus V, Denmark.
Contact information at EDIRC.

Series data maintained by Helle Vinbaek Stenholt ().

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86: Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber Downloads
Hans Skytte
85: MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Downloads
Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø
84: CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH Downloads
Kim Bjarne Ramus and Klaus G. Grunert
83: Four cases on market orientation of value chains in agribusiness and fisheries Downloads
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
81: SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Downloads
Birger Boutrup Jensen, Anne-Mette Sonne Andersen and Hanne Harmsen
80: Scenarier for fødevareindustrien år 2010: Del 1 Scenariekonstruktion og scenarier Downloads
birger Boutrup Jensen, Anne-Mette Sonne and Hanne Harmsen
79: Den forbrugerbaserede værdi af en mærkning – med fokus på Svanemærket: Undersøgelsens design, gennemførsel og resultater Downloads
Hans Jørn Juhl and Carsten Stig Poulsen
78: Udviklingen på afsætningsmarkederne for dansk svinekød Downloads
Lisbeth Fruensgaard Jeppesen, Lone Bredahl, Thomas Ahle Fjord, Klaus G. Grunert and Karsten Bove
77: Consumers' food choice and quality perception Downloads
Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert
75: The beef market in the European Union Downloads
Niels Asger Nielsen and Lisbeth Fruensgaard Jeppesen
74: Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach Downloads
Tino Bech-Larsen
73: The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values Downloads
Tino Bech-Larsen , Klaus. G. Grunert and Jacob Poulsen
72: Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Downloads
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
71: Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Downloads
Lynn Frewer, Joachim Scholderer, Clive Downs and Lone Bredahl
70: The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Downloads
Tino Bech-Larsen
69: Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Downloads
Lone Bredahl
68: Consequences of information technology usage on retailer-supplier relations Downloads
Lars Esbjerg
67: Identity and acculturation: The case of food consumption by Greenlanders in Denmark Downloads
Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould
66: Retail and wholesale buying behaviour for two different food products in six Eastern European countries Downloads
Lars Esbjerg and Hans Skytte
65: Kompetenceopbygning i tre succesfulde danske fødevarevirksomheder Downloads
Bjarne H. Jensen and Hanne Harmsen
64: Markedskrav og virksomhedskompetencer i den danske fødevareindustri Downloads
Bjarne H. Jensen and Hanne Harmsen
63: Sources of competitive advantages and business performance within the European meat processing industry Downloads
Jesper Strandskov
62: Danish consumers’ attitudes towards functional foods Downloads
Jacob Poulsen
61: Vertical co-ordination in the Danish hog/pork industry Downloads
Christina Laursen, Lone Hundahl and Jesper Strandskov
60: Strategic marketing types: Evidence from the European meat processing industry Downloads
Jesper Strandskov, Lone Hundahl and Christina Laursen
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