Co-Opting Revolution in the Post-Revolutionary Age - Revolution as Embedded Counter-Culture in Swedish Finance

Peter Norberg ()
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Peter Norberg: Dept. of Business Administration, Stockholm School of Economics, Postal: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden, http://web.hhs.se/personal/norberg/

No 2006:7, Working Paper Series in Business Administration from Stockholm School of Economics

Abstract: From the 1980s and onwards, markets have been prime movers in an individualist, market-liberal transformation, and now take part in the every-day life of the general public. Similar to economic development, also personal identity has become fuelled by consumption. Production and work turn more peripheral vis-à-vis the self-project. Instead of the process of production, objects of consumption, in which to express one’s individuality become situated at the centre of business-life. Consumers with values of expressive individualism view seemingly non-conformist products as attractive.

Swedish finance is here analysed as a formerly conservative sector of business that because of an increasingly focus on speed opens up to notions of counter-culture and even revolution.

Keywords: brokerage firms; co-optation; counter-cultures; ethical consumption; revolution (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-his
Date: 2006-08-22
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