The Business model: A Means to Understand the Business Context of Information and Communication Technology
Jonas Hedman () and
Thomas Kalling ()
Additional contact information Jonas Hedman: Department of Informatics, Postal: Department of Business Administration, School of Economics and Management, Lund University, Box 7080, SE-220 07 Lund, Sweden, http://www.lu.se Thomas Kalling: Department of Business Administration, School of Economics and Management, Lund University, Postal: Department of Business Administration, School of Economics and Management, Lund University, Box 7080, SE-220 07 Lund, Sweden, http://www.lri.lu.se
Abstract:
The business model concept is becoming increasingly popular, within traditional strategy theory, Information and Communication Technology (ICT) research, and in the emergent body of literature on e-business. However, the concept is often used relatively independently from theory, mening model components and interrelations are relatively obscure. This paper proposes an outline for a theoretical business model, as well as the theoretical underpinnings, claiming that a business model should include customers and competitors, the offering, activities and organisation, resources and factor market interactions, as well as the causal relations between these factors.
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