Mattias Persson () and
Mikael Svensson ()
Additional contact information Mattias Persson: Department of Business, Economics, Statistics and Informatics, Postal: Örebro University, Swedish Business School, SE - 701 82 ÖREBRO, Sweden
Mikael Svensson: Department of Business, Economics, Statistics and Informatics, Postal: Örebro University, Swedish Business School, SE - 701 82 ÖREBRO, Sweden
Being a victim of school bullying is related to several severe direct and indirect negative social and health consequences. There are an increasing number of antibullying programs used in schools in order to prevent and reduce school bullying, but often with a lack of understanding both regarding the effectiveness and monetary benefits of these programs. This paper uses a discrete choice experiment conducted in Sweden in the spring of 2010 to elicit respondents’ willingness to pay to reduce school bullying. Using both non-parametric and parametric approaches the results indicate a (societal) willingness to pay for each reduced statistical victim of bullying of 33 298 to 39,585 Swedish kronor (approx. €3 640 to €4 330). WTP was higher among individuals who reported to have themselves been bullied while in school. The results is a necessary input in order to conduct economic evaluations of antibullying programs and provides policymakers with useful information on taxpayers’ preferred allocations to antibullying programs.