The Impact of Generic Competition on Brand Name Market Shares - Evidence from Micro Data
Thomas Aronsson (),
Mats Bergman and
Niklas Rudholm ()
Additional contact information Thomas Aronsson: Department of Economics, Umeå University, Postal: S 901 87 Umeå, Sweden
Mats Bergman: Stockholm School of Economics
Niklas Rudholm: Department of Economics, Umeå University, Postal: S 901 87 Umeå, Sweden
Abstract:
This paper analyses how market shares for brand name drugs are affected by generic competition. The analysis is based on micro data for twelve original drugs, wich are all subject to generic competition. For five of these drugs, we find that the price of the original relative to the average price of the generic substitutes significantly affects the market share of the original. In addition, the introduction of a so called
More papers in Umeå Economic Studies from Umeå University, Department of Economics Address: Department of Economics, Umeå University, S-901 87 Umeå, Sweden Contact information at EDIRC. Series data maintained by Kjell-Göran Holmberg ().
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