Location, Location, Location: Position Effects in Choice Among Simultaneously Presented Options

Maya Bar-Hillel

Discussion Paper Series from The Center for the Study of Rationality, Hebrew University, Jerusalem

Abstract: Since its inception, psychology has studied position effects. But the position was a temporal one in sequential presentation, and the dependent variables related to memory and learning. This paper attempts to survey position effects when position is spatial (namely, position=location), all stimuli are presented simultaneously, and the dependent variable is choice. Unlike the ubiquitous "serial position curve", position effects in simultaneous choice are not consistent. A middle bias (advantage to being away from the edges) is the most common, but advantages to being first, last, or both, have also been recorded.

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Date: 2011-07
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Published in: W. Brun, G. Keren, G. Kirkeboen, & H. Montgomery (eds.) Acting in a Social World: The Role of Intuitive Decision Processes. Essays in honor of Karl Halvor Teigen. Oslo: Norwegian University Press.

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