Abstract:
E-learning applications become more and more important. Reasons are the paramountcy of knowledge, life-time learning, globalization and mobility. Not all providers of e-learning applications succeed in closing the gap between production costs and revenues. This results mainly from inconsistencies in composing a business model. Sustainable business models for e-learning integrate and consolidate strategic propositions concerning market model, activity model and asset model. Balancing core activities and successful revenue models is essential. At the same time the features of the provided e-learning application have to be aligned with the requirements of specific target groups. Sustainable provision of e-learning applications with different complexity, especially telling apart CBT from WBT applications, is based on different business models.