Portuguese quality wine and the region-of-origin effect: consumers' and retailers' perceptions

Cadima Ribeiro, José and Freitas Santos, José
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Cadima Ribeiro, José: University of Minho, Institute of Accounting and Administration of Porto
Freitas Santos, José: University of Minho, Institute of Accounting and Administration of Porto

No 02-2008, Working Papers from Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications

Abstract:

This study investigates the relative importance of region of origin associated with extrinsic (price, brand, promotion) and intrinsic (grape, type of wine, colour, age, special references) cues in the decisions of nal consumers and small retailers to buy Portuguese quality wine. In order to attain this goal we conducted a survey through face-to-face interviews in the Minho region. The results show that the dominant factor of in uence in the acquisition of wine is the region of origin, both for nal consumers and small retailers.

Keywords: wine producers' strategy; region of origin; Portuguese quality wine; retail and wholesale trade; consumer behaviour (search for similar items in EconPapers)
JEL-codes: O18 Q13 D12 L81 (search for similar items in EconPapers)
Date: 2008-03, Revised 2010-01
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Published in Review Enometrica, March 2008

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Persistent link: http://EconPapers.repec.org/RePEc:mcr:jenome:wpaper00002

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