Expert and Peer Pressure in Food and Wine Tasting: Evidence from a Pilot Experiment

Paolo Buonanno, Giovanni Caggiano, Matteo Maria Galizzi and Leone Leonida
Additional contact information
Leone Leonida: University of Bergamo, University of Padova, University of Brescia, University of London

No 04-2008, Working Papers from Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications

Abstract:

We investigate experimentally the role of experts and peer pressure on food and wine tasting, in order to assess whether individual blind tasting might be affected and biased by the judgements expressed either by peer reviewers or by experts.
We design and run a four-stages experiment in which 60 non-expert consumers are assigned to either a food or a wine treatment and, for either treatment, to a variant in which evaluation are announced either by peers or by experts. We find that, while peer pressure plays some role in food tasting, experts' opinions are significant in wine tasting.

Keywords: experimental economics; social pressure; wine and food tasting (search for similar items in EconPapers)
JEL-codes: C91 C93 L66 (search for similar items in EconPapers)
Date: 2008-03, Revised 2010-01
References: Add references at CitEc
Citations Track citations by RSS feed

Published in Review Enometrica, March 2008

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:mcr:jenome:wpaper00004

Access Statistics for this paper

More papers in Working Papers from Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications
Contact information at EDIRC.
Series data maintained by Paola Dezi ().