Strategic Perspectives for the Tokaj Wines and Wine Tourism - The Case of the Budapest International Wine Festival

Szabaó, Zoltán, Fehér, István, Lehota, József, Gergely, Anikó and Széles, Zsuzsanna
Additional contact information
Szabaó, Zoltán: Szent István University, Hungary
Fehér, István: Szent István University, Hungary
Lehota, József: Szent István University, Hungary
Gergely, Anikó: Szent István University, Hungary
Széles, Zsuzsanna: Szent István University, Hungary

No 30-2011, Working Papers from Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications

Abstract:

Wine tourism is one of the most important ways to introduce wines to the consumers. It is an effective method to improve wine culture. Tokaj is one of the leading wine regions in Hungary and has a great role to strengthen the image of the domestic wines though the concepts of wine marketing elements. The Tokaj producers have great responsibility - just like the other Hungarian wine producers - to re-engineer wine culture, quality wine consumption and increase the role of wine events. Wine tourism as an outstanding wine marketing element contains wine festivals and wine fairs that are able to affect the entire wine culture positively and influencing the next generation's wine consuming behaviour.
The paper shows the role of Hungary's largest and most important wine festival in the Hungarian wine culture. We describe the consumers coming to the Festival, the information channels and how satis ed the domestic and foreign visitors are. The paper is based on a continuous research work between 2004-2010 analysing more than 2,500 questionnaires and secondary data between 1999 and 2003.

Keywords: wine festival; consumers' behaviour; Tokaj wine region; wine marketing; wine tourism; promotion; cluster analysis (search for similar items in EconPapers)
JEL-codes: D12 L66 L83 Q13 (search for similar items in EconPapers)
Date: 2011-09, Revised 2011-12
References: Add references at CitEc
Citations Track citations by RSS feed

Published in Review Enometrica, September 2011

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:mcr:jenome:wpaper00030

Access Statistics for this paper

More papers in Working Papers from Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications
Contact information at EDIRC.
Series data maintained by Paola Dezi ().