Apas Papers

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125: The True "Face" of the University Ranking

Crina Radulescu

124: Learning 2.0: Collaborative Technologies Transforming Learning Pattern s

Crina Raluca Bucur, Nicoleta Ramona Bunda, Mihaela Costandache and Veronica Popovici

123: Supermarkets in Portugal - Corporate Social Responsibility Image, Attitude Towards the Brand and Purchase Intention

Ines V. Pereira

122: The Importance of Communication Policies for Promoting Energy Saving

Arminda Do Paco and Lilia Varejao

121: The Gift of Life: The Role of Social Marketing in Organ Donation

Maurice Murphy and O'Sullivan, Ronan

120: Assessment of Partnership Marketing on Development of Cross Border Local Network

Dan Lupu and Mihaela Onofrei

119: Binge Drinking: The Curse of the Female College Student

Fergus Murhy and Maurice Murphy

117: The Main Indicators used in the Financing of the Constanta County Clinic Emergency Hospital

Elena Condrea, Aivaz Kamer-Ainur, Marioara Mirea and Anca Cristina Stanciu

116: Breastfeeding Mothers: Typologies and Profiles

Gonzalo Meneses

115: Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value

Christine Domegan and Patricia McHugh

114: The Instrumentation of Social Marketing in Promoting 'The European Year For Combating Poverty and Social Exclusion' Program. Case Study: Ministry of Labor, Family and Social Protection in Romania

Corina Georgiana Lazar

113: The Population Trust in the Local Administrations. Case Study

Elena Condrea, Cristina Elena Georgescu, Aivaz Kamer-Ainur and Marioara Mirea

112: Marketing for the Public Transport

Alexandra Iancu

111: Just One Pint Saves Life: The Role of Social Marketing in Blood Donati on

John Healy and Maurice Murphy

110: Driven to Excess: An Analysis of the Causes of Young Male Driver Deaths and Injuries

Brian Harman and Maurice Murphy

109: The Role of Marketing in the Development of Public Services

Adriana Grigorescu and Andreea Simona Saseanu

108: Discriminant Analysis for the Abilities of Public Marketing Specialist s

Constantin Bob and Adriana Grigorescu

107: Thinking Outside the Box: Does Packaging on Cigarettes Work?

Barry Griffin and Maurice Murphy

106: Educational Offer, Education Demand and Institutional Capacity

Adrian Gorun

105: The Get Your Life in Gear Truck Driver Social Marketing Intervention on the Island of Ireland

Christine Domegan and Sinead Duane

104: Integrating Social Marketing with service Learning

Robert G. Bringle and Christine Domegan

103: The Role of Social marketing in the Development of Associations and Fo undations

Madalina Cocosatu

102: Image, Satisfaction and Identification as Antecedents of Graduate Loya lty

MA. Walesska Schlesinger Diaz, M. Angeles Iniesta, Raquel Sanchez-Fernandez and Amparo Cervera Taulet

101: Positioning Educational Programs with Nonmetric Data; Perceptual versus Preference Maps

Corneliu Munteanu

99: Quality and Transparency of High Education Institutions. Insights into the Marketing Approaches

Nicoleta Ramona Bunda, Veronica Condrea, Mihaela Costandache and Veronica Popovici

98: The Relevance of Subjective Norm in Adopting E-government: A Theoretical Framework

Daniel Belanche-Gracia, Luis V. Casalo-Arino and Carlos Flavian-Blanco

97: Student's Perceptions of Ethics as a Generic Competence in Higher Educ ation

Raquel Barreda-Tarrazona and Alfonso Miguel Marquez-Garcia

96: Romanian Environmental Non-governmental Organizations Marketing in Relation with Companies, in the Context of the Global Economic Crisis

Alina Elena Balalia and Estera Laura Nemoianu

93: A Phenomenographic Analysis of the Social Marketing Concept

Helena Alves and Emerson Wagner Mainardes

92: Social Responsibility and the Influence of Public Marketing on Solutions in Favor of Local Collectivities

Adelina Dumitrescu and Mihail Dumitrescu

91: Analysis of the Value Creation in Higher Institutions: A Relational Pe rspective

M. Ángeles Iniesta-Bonillo, Pilar Rivera-Torres, Raquel Sánchez-Fernández and Walesska Schlesinger-Díaz

90: Competition and Human Capital on the Education Market

Liana Badea, Magdalena Iordache-Platis, Diana-Mihaela Pociovălişteanu and El . Thalassinos

89: Importance of Partnership and Cooperation for Territory Development

Kamila Borseková, Miroslav Foret and Anna Vaňová

86: Real Effectiveness of Anti-drug Campaigns. An Exploratory Analysis in the Young Spanish People

Pedro Cuesta Valiño, María Purificación García Miguélez, Pablo Gutiérrez Rodriguez, Ana Lanero Carrizo and José Luis Vázquez Burguete

85: Customer Relationship Marketing for Higher Education Institutions

Magdalena Iordache-Platis

84: Towards a Better Understanding of Ethical Consumption

Alexandra Malheiro

83: Corporate Social Action: Conceptual Definition and Typology

Goldaracena Licandro, Daniel Oscar and Juanita Sabath

78: Elements of strategy, communication and electoral marketing in the 2009 presidential campaign

Andra Seceleanu

76: Corporate Social Responsibility in Romania: Between PR Tactic and Sustainability Strategy

Estera Laura Nemoianu

74: Are we teaching social marketing properly?

Helena Alves and Emerson Wagner Mainardes

73: Hospital Volunteers - Are They Satisifed?

Marisa R. Ferreira, João F. Proença and Teresa Proença

71: Keynesian Substantiation of the Marketing Policies in Local Developmen t

Stoica Anghelescu and Lucica Matei

70: Socio-indicators Related to Social Perception of Reforms in the Public Health System. The Romanian Case

Ani Matei and Carmen Savulescu

69: Managing Relations with Donors Using the Customer Relationship Management Concept

Ana Popovic and Ljiljana Stankovic

68: Determinants of Low Income People's Decisions to Give to Charity

Roger Bennett

67: The Effect of Fear Appeal HIV/AIDS Social Marketing on Behavior: Evaluating the Importance of Market Segmentation

Marlize Terblanche-Smit

66: Places Marketing as a Tool of Territorial Development

Kamila Borseková, Katarína Petríková and Anna Vaňová

63: Convergence of Croatian financial and budget regulations to the framework and practices of the European Union

Ivana Maletic and Davor Vasicek

62: The Implications of Japan's Public and Corporate Pension System. A new Strategy

Dana Alexandru, Mihaela Olteanu and Naomi Reniut-Ursoiu

61: Using the New Public Management's instruments to measure the performance of local public transport service in Bucharest

Alexandra Iancu