Behavioral industrial organization, firm strategy, and consumer economics

Ofer H. Azar ()

MPRA Paper from University Library of Munich, Germany

Abstract: The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior in many important ways. Insights from psychology were incorporated in several areas of economics. This paper offers a short review of the application of behavioral economics to industrial organization, which can be denoted “behavioral industrial organization,” and on the relationship between behavioral industrial organization, firm strategy, and consumer economics.

Keywords: industrial organization; behavioral economics; strategy; firm strategy; business strategy; economic psychology; behavioral industrial organization; consumer behavior; consumer economics (search for similar items in EconPapers)
JEL-codes: D40 L10 M20 A12 M30 D10 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-bec, nep-cbe, nep-com, nep-evo, nep-his and nep-hpe
Date: 2006
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