PROMOTING – A BASE COMPONENT OF THE MARKETING MIX IN MUSEUMS. CASE STUDY: THE MUSEUM OF THE ROMANIAN PEASANT

Ruxandra Irina Popescu

No 16, Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 from Research Centre in Public Administration and Public Services, Bucharest, Romania

Abstract: The Museum of the Romanian Peasant is part of the European museums family of Art and Popular Traditions. It is a national museum which is under the patronage of the Ministry of Culture, being the owner of some extremely rich object collections, housed in a building – historic monument, in a neo-Romanian style, it practices a distinct museum science, which brought it the honor of being awarded the EMYA (European Museum of the Year Award) trophy in 1996.

Keywords: Cultural Institutions; Museums; the Marketing Mix; promoting. (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
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Published in the Proceedings of the Fifth Administration and Public Management International Conference. Public institutions’ capacity to implement the administrative reform process , Bucharest, June 23-24 2009, pages 165-172

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Persistent link: http://EconPapers.repec.org/RePEc:rom:confca:16

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