CAN BUY ME LOVE: HOW MATING CUES INFLUENCE SINGLE MEN’S INTEREST IN HIGH-STATUS CONSUMER GOODS

K. Janssens, M. Pandelaere (), K. Millet, B. van Den Bergh, I. Lens and R. Keith

Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration

Abstract: In two experiments we demonstrate that men display an enhanced interest in status enhancing consumption upon exposure to mating cues. Men indicate a higher interest in high-status products (study 1) and more readily noticed high-status products (study 2) after exposure to sexily, rather than plainly, dressed women. The effects are restricted to single men, suggesting that the acquisition or consumption of a luxurious product functions as a mate attraction mechanism.

New Economics Papers: this item is included in nep-exp
Date: 2009-03
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