Abstract:
Various Computational Intelligence (CI) tools have been devised to depict the essential learning or adapting processes people adopt when they are making decisions. If the learning process people possess is indeed well described by some CI algorithms, then there arise an interesting question: what will people do if they are provided the results computed by the algorithms describing their inner process? This paper attempts to create an experimental environment in which human subjects are provided certain CI tools, which is feasible in modern e-Commerce now and in the future. Observing their decisions may helps us understand more about people’s decision process as well as the rationality human have