When Price Discrimination Fails - A Principal Agent Problem with Social Influence
Vlad Radoias ()
No 2014-08, Working Papers from Towson University, Department of Economics
I develop a theoretical model of price discrimination under social influence. I find that social influence gives sellers the incentive to artificially create and maintain excess demand on the market. The rationing occurs mainly at the low end of the market, and sometimes results in full rationing of the low end. Furthermore, the incidence of price discrimination under social influence is much lower than in the absence of it. Social influence lowers the profitability of price discrimination and incentivizes sellers to reduce product variety and to only target the high end of the market, a fact that is consistent with many empirical observations.
Keywords: Price Discrimination; Social Influence; Excess Demand. (search for similar items in EconPapers)
JEL-codes: D4 L15 M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-ind, nep-mic and nep-net
Date: 2014-10, Revised 2014-10
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Persistent link: http://EconPapers.repec.org/RePEc:tow:wpaper:2014-08
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