Who really wants to be a millionaire? Estimates of risk aversion from gameshow data
Roger Hartley,
Gauthier Lanot and
Ian Walker Additional contact information Roger Hartley: University of Manchester, Manchester
Gauthier Lanot: Keele University, Staffs
Ian Walker: University of Warwick, Coventry
Abstract:
This paper analyses the behaviour of TV gameshow contestants to estimate risk aversion. We are able to show that the gameshow participants are broadly representative of the population as a whole. The gameshow has a number of features that makes it well suited for our analysis: the format is extremely straightforward, it involves no strategic decisionmaking, we have a large number of observations, and the prizes are cash and paid immediately, and cover a large range – from £100 up to £1 million. Even though the CRRA model is extremely restrictive we find that a coefficient or relative risk aversion which is close to unity fits the data across a wide range of wealth remarkably well.