Abstract:
We show that organizational choice in a sample of Spanish car distributors has been subject to institutional constraints causing substantial underperformance. Even though the original choice between franchising and vertical integration was seemingly aimed to contain moral hazard for both distributors and manufacturers, it has been subject to start-up constraints and switching costs. While the market for franchises remained underdeveloped, information asymmetries led to the opening of integrated outlets. Their subsequent conversion into franchised outlets probably involved prohibitive transaction costs. Consequently, they performed worse than would have been expected had they been independent, as confirmed by the systematic improvement observed when they were in fact converted. The timing of such conversios suggests that switching costs were prohibitive until firms developed a substantial cushion of temporary contracts, previously forbidden by regulation.