Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law

Antonio Nicita ()

Department of Economics University of Siena from Department of Economics, University of Siena

Abstract: Incumbents' winback actions recently received a growing antitrust scrutiny in network industries. These actions refer to incumbents’ strategies aimed at regaining, through targeted marketing and selective discounts, former customers who switched to a new entrant. We analyze the impact of winback actions on competition and discuss pros and cons of a temporarily ban on incumbent's side, through the so-called 'winback rules'.

Keywords: Entry Deterrence, Exit Inducement; Exclusionary Strategies; Winback, Blockaded Expansion, Holed Bucket Effect (search for similar items in EconPapers)
JEL-codes: D43 K21 L41 L43 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com and nep-pke
Date: 2009-08
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Persistent link: http://EconPapers.repec.org/RePEc:usi:wpaper:565

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