A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability

David Lewis Dickinson, Jill Hobbs and DeeVon Bailey

No 2003-06, Working Papers from Utah State University, Department of Economics

Abstract: Auction experiments at locations in the U.S. and Canada are used to determine consumers’ willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for raceability, on a percentage basis, for beef than in the U.S.

Date: 2003-06
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ftp://repec.bus.usu.edu/RePEc/usu/pdf/ERI2003-06.pdf First version, 2003 (application/pdf)

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Working Paper: A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability (2003)
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