Distributing Intelligence and Organizing Diversity in New Media Projects

Monique Girard and David Stark

Abstract: This paper examines how web design firms in the emergent new media industry probe and experiment with possible forms and sources of value giving shape to the new economy. Focussing on the collaborative engineering of cross-disciplinary web-design project teams, we examine how websites emerge as provisional settlements among the heterogeneous disciplines as they negotiate working compromises across competing performance criteria.

Keywords: New economy; new media; project management; organization; heterarchy; collaboration; web development (search for similar items in EconPapers)
Date: Written 2001-12
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