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Searching for the Sunk Cost Fallacy

Daniel Friedman (), Kai Pommerenke, Rajan Lukose, Garret Milam and Bernardo A. Huberman
Additional contact information
Kai Pommerenke: UC Santa Cruz
Rajan Lukose: HP Labs
Garret Milam: UC Santa Cruz
Bernardo A. Huberman: HP Labs

Experimental from EconWPA

Abstract: We seek to isolate in the laboratory factors that encourage and discourage the sunk cost fallacy. Subjects play a computer game in which they decide whether to keep digging for treasure on an island or to sink a cost (which will turn out to be either high or low) to move to another island. The research hypothesis is that subjects will stay longer on islands that were more costly to find. Nine treatment variables are considered, e.g. alternative visual displays, whether the treasure value of an island is shown on arrival or discovered by trial and error, and alternative parameters for sunk costs. The data reveal a surprisingly small and erratic sunk cost effect that is generally insensitive to the proposed psychological drivers.

Keywords: sunk; cost; fallacy (search for similar items in EconPapers)
JEL-codes: C9 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cbe and nep-exp
Date: 2004-07-29
Note: Type of Document - pdf; pages: 30
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http://129.3.20.41/eps/exp/papers/0407/0407007.pdf (application/pdf)

Related works:
Working Paper: Searching for the Sunk Cost Fallacy (2004) Downloads
Journal Article: Searching for the sunk cost fallacy (2007) Downloads
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Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpex:0407007

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