The Global Pharmaceutical Industry, 2004

Bernardo Batiz-Lazo and k Sarah Holland
Additional contact information
k Sarah Holland: Manchester Business School

General Economics and Teaching from EconWPA

Abstract: This teaching case looks at the development of the ethical pharmaceutical industry. The various forces affecting the discovery, development, production, distribution and marketing of prescription drugs are discussed in terms of their origins and recent developments. Readers are then invited to consider trends for the future.

Keywords: Ethical pharmaceuticals; industry analysis; five forces (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-hea and nep-his
Date: 2004-05-03
Note: Type of Document - pdf; pages: 24
View citations in EconPapers

Downloads: (external link)
http://129.3.20.41/eps/get/papers/0405/0405002.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpgt:0405002

Access Statistics for this paper

More papers in General Economics and Teaching from EconWPA
Series data maintained by EconWPA ().