The Global Pharmaceutical Industry, 2004
Bernardo Batiz-Lazo and
k Sarah Holland
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k Sarah Holland: Manchester Business School
General Economics and Teaching from EconWPA
This teaching case looks at the development of the ethical pharmaceutical industry. The various forces affecting the discovery, development, production, distribution and marketing of prescription drugs are discussed in terms of their origins and recent developments. Readers are then invited to consider trends for the future.
Keywords: Ethical pharmaceuticals; industry analysis; five forces (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-hea and nep-his
Note: Type of Document - pdf; pages: 24
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Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpgt:0405002
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