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The Value of Surprising Findings for Research on Marketing
J. Scott Armstrong General Economics and Teaching from EconWPA
In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.
Keywords: marketing; marketing research (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-bec
Note: Type of Document - pdf; pages: 3
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Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpgt:0412012
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