Return Postage in Mail Surveys: A Meta Analysis

J. Scott Armstrong () and Edward J. Lusk
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Edward J. Lusk: Social System Sciences, University of Pennsylvania

General Economics and Teaching from EconWPA

Abstract: This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

Keywords: surveys; meta-analysis; return postage (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-bec
Date: 2005-02-11
Note: Type of Document - pdf; pages: 11
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Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpgt:0502041

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