Irrationality in Consumers’ Switching Decisions: When More Firms May Mean Less Benefit
Chris M. Wilson and
Catherine Waddams Price
Additional contact information
Chris M. Wilson: University of East Anglia
Catherine Waddams Price: University of East Anglia
Industrial Organization from EconWPA
We report evidence of three types of consumer switching decision errors within the UK electricity market. We identify consumers who do not switch despite substantial available savings, consumers who switch from a cheaper to a more expensive supplier and consumers who switch to a cheaper, but not the cheapest available supplier. Moreover, we find that consumers make more efficient decisions in markets with fewer competitors. This finding is consistent with theories of consumer confusion and “information-overload” rather than other “rational” explanations of consumer mistakes such as perceived differences in firm quality or uncertainty over consumers’ own demand.
Keywords: Consumer choice; Switching costs; Behavioural IO (search for similar items in EconPapers)
JEL-codes: L00 D12 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cbe, nep-ene and nep-mic
Note: Type of Document - pdf; pages: 28
References: Add references at CitEc
Citations View citations in EconPapers (5) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpio:0509010
Access Statistics for this paper
More papers in Industrial Organization from EconWPA
Series data maintained by EconWPA ().