Value Based Benchmarking and Market Partitioning

H. H. Bauer, M. Staat and Dr. Maik Hammerschmidt ()
Additional contact information
H. H. Bauer: University of Mannheim
M. Staat: University of Mannheim

Microeconomics from EconWPA

Abstract: The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product effciency from the customer’s perspective. This is interpreted as customer value, i. e., as a ratio of outputs that customers obtain from a product (e. g., resale value, reliability) and inputs that customers have to invest (e. g., price, running costs). Products offering a maximum customer value relative to all other alternatives represent effcient peers, which constitute benchmarks for different sub-markets. All products benchmarked via the same effcient peer(s) constitute a sub-market including the benchmarks.

Keywords: Data Envelopment Analysis (DEA); Market Partitioning; Benchmarking; Product-Market Structuring; Customer Value (search for similar items in EconPapers)
JEL-codes: C14 D12 M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-ind
Date: 2003-09-08
Note: Type of Document - Word; prepared on IBM PC ; to print on HP;
View list of references View citations in EconPapers

Downloads: (external link)
http://129.3.20.41/eps/mic/papers/0309/0309004.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpmi:0309004

Access Statistics for this paper

More papers in Microeconomics from EconWPA
Series data maintained by EconWPA ().